Movingto has withdrawn the headline figures previously published on this page. A 10 July 2026 audit compared the published table with the current CRM and found inconsistent denominators, heavy dependence on bulk-import dates and overlapping programme tags. The available evidence does not support the claim that U.S. enquiries were 52% of all identified-country enquiries, or that the figures prove a structural market shift.
Why the original 52% claim was withdrawn
The published 52.0% U.S. and 26.4% U.K. figures match a calculation that selects eight country values and normalizes within that subset; the remaining table rows closely align. Those eight values contain 1,630 records. The current CRM field contains 2,666 nonblank values in the period, or 2,492 after applying the article's stated Portugal-and-Spain exclusion. The selected-eight denominator therefore omits 862 other nonblank non-destination values.
| Reproduced CRM measure | Count |
|---|---|
| All nonblank country-field values | 2,666 |
| Nonblank values after excluding Portugal and Spain | 2,492 |
| Eight selected country values matching the headline denominator | 1,630 |
| Other nonblank non-destination values omitted | 862 |
| Selected-eight records on the two known import dates | 1,160 |
| Selected-eight records after those dates are excluded | 470 |
Within the selected eight, 848 U.S. records divided by 1,630 records produces 52.0%, and 431 U.K. records produces 26.4%. That arithmetic recreates the two headline figures and closely approximates the remaining table from the current CRM. It does not prove the exact historical query because no immutable publication snapshot was preserved, and it does not make the percentages shares of every qualifying identified-country record.
The February import problem
The queried period contains 8,235 CRM records. Of those, 6,755 were created on 4 February 2026 and 557 on 11 February 2026, the two known import dates. Those dates account for 1,908 of the 2,666 nonblank country-field values and 1,160 of the 1,630 selected-eight records used to reproduce the headline table.
The former article excluded February from its month-by-month trend table, while the published monthly values approximately match a broader all-nonblank country denominator than the 52% headline. The current CRM cannot prove the exact historical query, but it shows that the monthly and overall tables cannot be treated as one documented cohort.
Why the programme shares are also held
After the two known import dates are excluded, 671 leads have at least one of nine recognized tags grouped into the six programme categories used in the former table. Ninety-nine of those leads have more than one recognized programme group, producing 785 programme assignments. A share of tag assignments is not the same as a mutually exclusive share of leads.
A future programme analysis must state whether one lead can count in more than one route, how the primary programme is selected, when tags were captured and whether later qualification changes the historical snapshot. Until that logic is fixed, Movingto is not using this export to claim that demand shifted from one programme to another.
What the audit supports
- The CRM contains two large February import spikes that must be separated from organic enquiry creation.
- The former 52% and 26.4% figures match eight selected country values rather than all qualifying nonblank country values.
- Recognized programme tags are multi-label for some leads, so programme-tag assignments need an explicit counting rule.
- This single-company CRM cannot establish a market-wide trend or the cause of an enquiry pattern.
What Movingto is not claiming
Movingto is not publishing a replacement U.S. demand percentage from this field. We are not attributing enquiries to an election, tax policy, tariffs, citizenship-law debate or a structural change in wealth management. We are also not using unrelated relocation reports to validate a flawed enquiry denominator.
Publication standard for future CRM analysis
- Freeze an immutable aggregate export with a capture date and query version.
- Define the cohort, date boundaries, lead type and source-country field before calculating a share.
- Mark imported records with a durable field instead of inferring them only from creation dates.
- Clean invalid country values and include every qualifying country in the denominator.
- Choose a documented rule for leads with multiple programme tags.
- Publish the aggregate counts, exclusions, limitations and an independent audit result beside any conclusion.
Audit method
The audit queried Odoo CRM read-only for records created from 1 August 2025 through 25 March 2026. The findings on this page use creation date, country fields and programme tags; source, medium, campaign and lead-segment metadata were also aggregated as cross-checks. The stored evidence is aggregate-only: no names, emails, phone numbers, notes, message bodies, lead IDs or individual rows were exported. Counts describe the mutable CRM state captured on 10 July 2026. No immutable publication snapshot was found, and the counts may change if records are cleaned or reclassified.
The earlier statistics remain withdrawn until a clean, immutable cohort passes the publication controls above. This page is retained as a correction record so the original claim is not silently replaced by another unsupported number.
